The website design for FlatBoy Burgers captures the bold, unapologetic personality of the brand and its celebration of classic smash burgers. Videography, photography, and subtle bouncing elements on the one-page site keep the experience energetic and buzzing, while maintaining clarity and directing attention to the details that matter most.
The result is a simple, playful website that delivers exactly what customers need, everything required to get their hands on a Flatty.
CLIENT: FLATBOY BURGERS
STUDIO: DOJO
ROLE: DESIGNER, DEVELOPER
STUDIO: DOJO
ROLE: DESIGNER, DEVELOPER
HERO SECTION:
A scrolling marquee provides instant updates on new locations without cluttering the screen. Background video handles the heavy lifting—establishing the brand’s atmosphere, food, and interior culture. To add a layer of play, interactive menu items cutouts break the standard grid.
NAVIGATION
The navigation sits directly below the Hero to ensure it is visible upon entry. An text and image-card system enhances traditional navigation to maintain brand personality while providing clear visual cues for each section. Using anchor links eliminates load times, allowing for a natural, continuous scroll through the site.
ORDERS
Rather than treating the order section as a static utility, a "DVD Screen Bouncer" cycles through a burger, fries, and pie upon hitting the screen edges, adding a sense of nostalgia. Content layering is used here to add visual depth and subtly highlight the latest merchandise.
